Superhot spicy peppers are on fire lately - but while most experiment with heat, others live their lives in pursuit of fire. SUPERHOT is a wild ride into the Spicy World of Pepper People – the self-proclaimed chili heads who have taken the chili pill and want to find out how deep the rabbit hole goes. This 10-part series goes deep into a subculture fueled by spice: from the elite growers who strive to create new superhots to the chili eaters who chase the endorphin rush of consuming them.